MARK'S CAFE MOI: 'Senior' still a dirty word for many

I attended a workshop yesterday at the Blogworld & New Media Expo on writing for the over-50 market. One thing that was immediately clear was how averse people remain to the word ‘senior,’ and how we keep pushing its definition further and further up until being a senior these days means your aging adult children are about to pull the plug on you. A lot of people take offense at being called ‘senior’ and seem to think it’s literally the kiss of death. I’m not one of them. IHOP and plenty of other places offer their senior discounts at 55, and damnit, I can’t wait. Give me that 20 percent off! And while you’re at it, call me Senior! Call me old! Call me anything but a ‘boomer,’ a word that now seems to be the favorite of marketers, consumers, and everyone else who likes the broadness of it. Personally I think it sounds like baby-talk for potheads. ‘Boomer.’ One of those awful cultural creations like ‘baby bump’ and ‘eighty-two years young.’ Infantilizing us all, prolonging our adolescence into our 60s – oh, wait, we’re still boomers then. Our 70s? Maybe we’re post-boomers then. Anything, please God, but the dreaded ‘senior,’ when, we imagine, we’ll be spoon fed by nurses before they prop us up in wheelchairs and park us in the hallway for the night. Senior is an honorific. Like esquire, or doctor. We should treat it that way. We should be proud to be seniors, with our senior discounts and our senior power and, above all, our senior’s life experience. Let’s face it, if you’re thirty, I am your senior and I earned it. When I started this site it was with the clear intention of embracing age. If you like calling yourself a boomer, go right ahead. But I am not afraid of the word ‘old,’ that once commanded reverence in a culture less youth-obsessed. To me senior means you know more than I do, your wisdom is greater, your experience something to defer to. Not blindly, but with due respect. Senior is not a dirty word. Let’s clean it up and return it to its shining essence.]]>